Marketing is the cornerstone of any business. With the advent of online business era, new marketing strategies are being developed every day. All of this is being done to ensure that businesses get enough attention.
One way to do this to send offer details to potential customers emails. Now the question arises as to get their e mails addresses. Well, that is not very hard to accomplish. Many people are doing this with great effectiveness. Here is how it works.
When people click on the affiliate link, take them to your squeeze page. The squeeze page will have a form for the customers to fill in. you can motivate the customers to fill the form by offering a small gift. It would be optimal if the gift has something to do with the product they are interested in. you need to make the benefits of your gift clear in the squeeze. Write in bullets to make the advantages prominent.
The form should be on auto responder mode. Once the information is submitted, send an email asking them to confirm that they want the gift.
Afterwards send them the link to access the gift. Moreover, also thank them for subscribing to your ezine if they opted for it.
Now you have their contact details. Now use this opportunity tactfully. Do not burden them with many emails. Just keep on the whole. The information provided should be meaningful. Give product details and talk about your business. Do not exceed the limit of two emails per week.
If you intend to give offers other than what you have put up in your squeeze page, use broadcasts. They will allow you much control and you can plan ahead.
In conclusion, online marketers are using this strategy effectively. They are enhancing their subscriber's link. You can do the same.
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